During the pandemic, some event planners and organizations jumped from in-person to virtual events. Others chose to put events on hold until it made sense to return to face-to-face gatherings. And yet other innovators gradually began experimenting with hybrid events!
At Seamless, our clients crossed all three groups. We’re grateful we could collaborate with the early adopters who leapt into the unknown, and excited to provide the benefit of our experience to those looking into today’s expanded options.
If you’re evaluating the type of event you should hold, know that hybrid events are going mainstream: in a recent Cvent publication, surveyed event decision makers stated that 59% of their upcoming events will be hybrid. (Source: Cvent, “Hybrid Event Marketing Roundup,” July 2021)
To help you get a handle on how to make a hybrid event a great experience for your audiences, check out our latest resource — a short video featuring Seamless CEO Laurel Miller, Jen Kingen Kush (certified DES and Founder, Kingen Kush Solutions), and Hilary Laney (CEO, Evia).
Earlier, they defined a hybrid event. In this 10-minute clip, they discuss how to think strategically about three different types of hybrid audience setups.
- Concurrent in-person and remote attendees (truly dual audience)
- Non-concurrent in-person and remote attendees (connected but not simultaneous event)
- In-person + in-person remote attendees (audiences generally mingle for some experiences, but in-person remote attendee requires the ability to consume content virtually and possibly on-demand)
Watch the clip to learn:
- when, how, and why to connect your audiences
- how to prep for entrenched in-person behaviors
- what expectations today’s audiences have around content
- how key strategies can help keep your budget in check
You may find yourself needing to “pivot” again. If so, we are here to help. At Seamless, we offer creative AV production for your virtual, hybrid, and in-person events.
Contact us today for a free consultation.