So much about hybrid events is still unchartered territory, and for most event planners, a new experience. Whether you’re already dedicating a portion of your 2022 budget to hybrid events or still in wait-and-see mode, you’re in good company. A recent Cvent publication (Hybrid Event Marketing Roundup, July 2021) asked panelists to describe their 2022 budget allocation; while some responses were noncommittal, other event marketing professionals forecast 40% of their gatherings would have a virtual or hybrid component.

With pandemic health and safety concerns continuing to affect the industry, we want  planners to feel confident about holding a hybrid event!

For down-to-earth tactical advice, don’t miss this short video featuring Seamless CEO Laurel Miller, Jen Kingen Kush (certified DES and Founder, Kingen Kush Solutions), and Hilary Laney (CEO, Evia). 

Earlier in this webinar, they defined a hybrid event and discussed how to think strategically about three different types of hybrid audience setups. 

In this 9-minute clip, they walk you through how to work best with your production partner for a hybrid event and the importance of creating a digital strategy that works for all your attendees — and how narrowing down what you want can help your AV partner find creative solutions that fits your budget.

“Having good production and tech teams is invaluable. As somebody who produces an event, you need to empower them.”

— Certified DES Jen Kingen Kush, Founder, Kingen Kush Solutions 

Watch the video to learn:

• why an at-a-glance tech plan benefits you, your AV production partner, and your tech team 
• what an AV production company needs before they can give you a truly realistic quote
• why expectations around audience engagement, technical execution, and production value impact costs
• how sharing your budget range can help shave unnecessary production costs and lead to customized, creative AV solutions