As pandemic restrictions ease up, those of us in the event industry are ready to get back to holding in-person events. But are attendees ready to join us?
Understanding your audience’s preferences
Before you rework or plan your upcoming meeting or event, we recommend understanding your audience’s preferences. Travel, comfort with in-person gathering, remote viewing expectations — all come into play.
Here’s what to consider:
- What’s your attendees’ comfort level around capacity and distancing at a fully in-person event?
- How convenient will it be for attendees to gather face-to-face? Think through available food options, length of time your venue needs to clean between sessions, and how natural and safe interactions can be.
- Do you have attendees who’d participate in outdoor in-person activities, but want live-streamed content delivered to their computer or smart phone?
- Will your in-person attendees be comfortable with, versus disappointed by, any remote presenters?
- How connected do remote attendees want to feel to in-person presentations, social activities, or networking and vice versa with in-person attendees wanting to connect to the remote audience?
- Will remote attendees want to consume all content on their own time and at their own pace?
At Seamless Events, we appreciate that our clients rely on our extensive audio visual expertise; many decided to collaborate with us on virtual events when the pandemic first hit.
After more than a year of navigating evolving best practices, we’re continuing to help event planners “know what they don’t know” so they make smart AV choices for their hybrid, virtual, or socially distanced in-person meetings. Read on if you’re trying to evaluate the type of event that’s best for you.